How To create a Life by Design with Samantha Riley

Samantha Riley is an authority positioning strategist, best-selling author, speaker, host of the Influence By Design podcast and has been on the judging panel for the Stevie Awards (Women In Business) for the past two years. She has built multiple businesses over the past 28 years and grew her first 7-figure business from the ground up before she was 30. Samantha now works with coaches and practitioners to sell and deliver their expertise online so they can live their life by design.


  • Sam grew up in Adelaide and left high school mid year 11 and moved into the working environment by owning a dance studio

  • Sam starts her day early at 4.30am-5am and works until lunchtime as this is her most productive part of the day

  • Sam talks about the best moment of her life – getting married on an Alaskan glacier

  • Living in true authenticity is Sam’s definition of happiness

  • Having the courage to say what we want is a part of adding value to what is important to you

  • Sam starts her day with a coffee with her husband and watches the sun come up

  • Going out for dinner with her husband with friends weekly, dancing, and going to business conferences makes Sam’s heart sing. She finds all of these things inspiring and allows her to find fellow people who love living life to the full.

  • Sam’s fantasy meal would be tapas. A little bit of everything is a good metaphor for Sam’s life too. Her fantasy dinner guests would include Richard Branson, Phil Knight, Sam’s dance teacher, and Nelson Mandela

  • Sam and Carla discuss The Four Agreements by Don Miguel Ruiz

  • Sam’s gratitude practice involves journaling almost every day

  • Sam’s theme song would be This Girl is on Fire by Alicia Keys


  • The Four Agreements – Don Miguel Ruiz


IG: @thesamriley

Facebook: The Sam Riley